1. Published

   Fashion victim: The impact of fair trade concerns on clothing choice

   Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.

   Research output: Contribution to journal › Article › peer-review

2. Published

   Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey

   Hassan, L. & Shiu, E., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274

   Research output: Contribution to journal › Article › peer-review

3. Published

   Exploring responses to differing message content of pictorial alcohol warning labels

   Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219

   Research output: Contribution to journal › Article › peer-review

4. Published

   Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

   McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839

   Research output: Contribution to journal › Article › peer-review

5. Published

   Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland

   Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.

   Research output: Contribution to journal › Article › peer-review

6. Published

   Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.

   Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In: Journal of Business Research. 64, 7, p. 737-744

   Research output: Contribution to journal › Article › peer-review

7. Published

   Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures

   Walsh, G., Shiu, E., Schaarschmidt, M. & Hassan, L., Dec 2022, In: Psychology and Marketing. 39, 12, p. 2361-2383

   Research output: Contribution to journal › Article › peer-review

8. Published

   Demarketing tobacco through governmental policies - the 4Ps revisited

   Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278

   Research output: Contribution to journal › Article › peer-review

9. Published

   Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

   Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In: Journal of International Marketing. 22, 1, p. 77-98

   Research output: Contribution to journal › Article › peer-review

10. Published

    Consumer uncertainty, revisited

    Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607

    Research output: Contribution to journal › Article › peer-review