1. Published

   A multi-country assessment of the long-term orientation scale

   Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In: International Marketing Review. 28, 1, p. 81-101

   Research output: Contribution to journal › Article › peer-review

2. Published

   A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium

   Hassan, L. & Shiu, E., 2018, In: Journal of Social Marketing. 8, 3, p. 333-352

   Research output: Contribution to journal › Review article › peer-review

3. Published

   Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

   Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86

   Research output: Contribution to journal › Article › peer-review

4. Published

   An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

   Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.

   Research output: Contribution to journal › Article › peer-review

5. Published

   An exploration of values in ethical consumer decision making

   Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In: Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.

   Research output: Contribution to journal › Article › peer-review

6. Published

   Communicating Messages About Drinking

   Hassan, L. & Shiu, E., Jan 2018, In: Alcohol and Alcoholism. 53, 1, p. 1-2 2 p.

   Research output: Contribution to journal › Editorial

7. Published

   Competencies associated with growth of women-led SMEs

   Mitchelmore, S., Rowley, J. & Shiu, E., 2014, In: Journal of Small Business and Enterprise Development. 21, 4, p. 588-601

   Research output: Contribution to journal › Article › peer-review

8. Published

   Consumer uncertainty, revisited

   Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607

   Research output: Contribution to journal › Article › peer-review

9. Published

   Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

   Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In: Journal of International Marketing. 22, 1, p. 77-98

   Research output: Contribution to journal › Article › peer-review

10. Published

    Demarketing tobacco through governmental policies - the 4Ps revisited

    Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278

    Research output: Contribution to journal › Article › peer-review