1. Article › Research › Peer-reviewed
2. Published

   Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland

   Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.

   Research output: Contribution to journal › Article › peer-review

3. Published

   Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

   McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839

   Research output: Contribution to journal › Article › peer-review

4. Published

   Exploring responses to differing message content of pictorial alcohol warning labels

   Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219

   Research output: Contribution to journal › Article › peer-review

5. Published

   Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey

   Hassan, L. & Shiu, E., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274

   Research output: Contribution to journal › Article › peer-review

6. Published

   Fashion victim: The impact of fair trade concerns on clothing choice

   Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.

   Research output: Contribution to journal › Article › peer-review

7. Published

   Fear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development

   Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Dec 2019, In: Information Systems Frontiers. 21, 6, p. 1251-1264

   Research output: Contribution to journal › Article › peer-review

8. Published

   Gender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour

   Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.

   Research output: Contribution to journal › Article › peer-review

9. Published

   HELP – for a life without tobacco: a case study on demarketing across two levels

   Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.

   Research output: Contribution to journal › Article › peer-review

10. Published

    Investigating the drivers of consumer intention to buy manufacturer brands

    Walsh, G., Shiu, E. & Hassan, L. M., Sept 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.

    Research output: Contribution to journal › Article › peer-review

11. Published

    Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States

    Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.

    Research output: Contribution to journal › Article › peer-review