1. 2010
2. Published

   Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

   Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164

   Research output: Contribution to journal › Article › peer-review

3. 2009
4. Published

   The customer-based corporate reputation scale: Replication and short form

   Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Oct 2009, In: Journal of Business Research. 62, 10, p. 924-930

   Research output: Contribution to journal › Article › peer-review

5. Published

   Service worker role in encouraging customer organizational citizenship behaviors

   Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Jul 2009, In: Journal of Business Research. 62, 7, p. 698–705

   Research output: Contribution to journal › Article › peer-review

6. Published

   Demarketing tobacco through governmental policies - the 4Ps revisited

   Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278

   Research output: Contribution to journal › Article › peer-review

7. Published

   HELP – for a life without tobacco: a case study on demarketing across two levels

   Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.

   Research output: Contribution to journal › Article › peer-review

8. 2008
9. Published

   An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

   Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.

   Research output: Contribution to journal › Article › peer-review

10. Published

    Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey

    Hassan, L. & Shiu, E., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274

    Research output: Contribution to journal › Article › peer-review

11. 2007
12. Published

    Gender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour

    Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.

    Research output: Contribution to journal › Article › peer-review

13. Published

    Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States

    Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.

    Research output: Contribution to journal › Article › peer-review

14. 2006
15. Published

    Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland

    Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.

    Research output: Contribution to journal › Article › peer-review

16. Published

    Fashion victim: The impact of fair trade concerns on clothing choice

    Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.

    Research output: Contribution to journal › Article › peer-review

17. 2005
18. Published

    An exploration of values in ethical consumer decision making

    Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In: Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.

    Research output: Contribution to journal › Article › peer-review