Dr Sara Parry
Senior Lecturer in Marketing
Affiliations
ORCID: 0000-0002-2609-6827
Contact info
Location: Room 2.10 Hen Goleg
Telephone: 01248 388457
E-mail: s.parry@bangor.ac.uk
11 - 20 out of 23Page size: 10
- Published
Customer-perceived value in business-to-business relationships: A study of software customers
Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911Research output: Contribution to journal › Article › peer-review
- Published
Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach
Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.Research output: Contribution to conference › Paper
- Published
Understanding the relationship between smoking and place across multiple places through the lens of place attachment
Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123Research output: Contribution to journal › Article › peer-review
- Published
Critical Success Factors of SMEs in the Software Sector.
Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.Research output: Contribution to conference › Paper
- Published
Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.
Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.Research output: Contribution to conference › Paper
- Published
Marketing in software SMEs: A comparative case study.
Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.Research output: Contribution to conference › Paper
- Published
Relationship Marketing in SME technology firms: a case study approach.
Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.Research output: Contribution to conference › Paper
- Published
Linking relationship marketing to social embeddedness in a rural bilingual context
Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277Research output: Contribution to journal › Article › peer-review
- Published
Perswadio a Hyrwyddo
Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296Research output: Chapter in Book/Report/Conference proceeding › Chapter
- Published
Review of tobacco control action plan and delivery plans
Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.Research output: Book/Report › Commissioned report