Dr Sara Parry
Senior Lecturer in Marketing
Affiliations
ORCID: 0000-0002-2609-6827
Contact info
Location: Room 2.10 Hen Goleg
Telephone: 01248 388457
E-mail: s.parry@bangor.ac.uk
- 2020
Investigating the action-inaction asymmetry within the TPB framework: An exploration of the belief-based model and extended direct measure models
Smith, G. (Author), Shiu, E. (Supervisor) & Parry, S. (Supervisor), 18 May 2020Student thesis: Doctor of Philosophy
- 2008
Marketing of innovation: The case of a Welsh SME in the ICT sector
Parry, S. (Author), Kupiec-Teahan, B. (Supervisor), Jan 2008Student thesis: Doctor of Philosophy