1. Article › Research › Peer-reviewed
2. Published

   Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

   Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86

   Research output: Contribution to journal › Article › peer-review

3. Published

   Business support for new technology-based firms: a study of entrepreneurs in north Wales

   Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662

   Research output: Contribution to journal › Article › peer-review

4. Published

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911 25 p.

   Research output: Contribution to journal › Article › peer-review

5. Published

   Exploring marketing and relationships in software SMEs

   Parry, S., Kupiec‐Teahan, B. & Rowley, J., 1 Jan 2012, In: Management Research Review. 35, 1, p. 52-68 17 p.

   Research output: Contribution to journal › Article › peer-review

6. Published

   Exploring responses to differing message content of pictorial alcohol warning labels

   Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219

   Research output: Contribution to journal › Article › peer-review

7. Published

   Let there be a “We”: Introducing an Ethics of Collective Academic Care

   Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 27 Nov 2023, In: European Journal of Marketing. 57, 10, p. 2838-2859

   Research output: Contribution to journal › Article › peer-review

8. Published

   Linking relationship marketing to social embeddedness in a rural bilingual context

   Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277

   Research output: Contribution to journal › Article › peer-review

9. Published

   Marketing for survival: a comparative case study of SME software firms

   Parry, S., Jones, R., Rowley, J. & Kupiec‐Teahan, B., 26 Oct 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728 17 p.

   Research output: Contribution to journal › Article › peer-review

10. Published

    The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272

    Research output: Contribution to journal › Article › peer-review

11. Published

    The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541

    Research output: Contribution to journal › Article › peer-review

12. Published

    Uncertainty in ethical consumer choice: a conceptual model

    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3

    Research output: Contribution to journal › Article › peer-review

13. Published

    Understanding the relationship between smoking and place across multiple places through the lens of place attachment

    Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123

    Research output: Contribution to journal › Article › peer-review

14. Published

    ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

    Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121

    Research output: Contribution to journal › Article › peer-review

15. Chapter › Research › Not peer-reviewed
16. Published

    Perswadio a Hyrwyddo

    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

17. Paper › Research › Not peer-reviewed
18. Published

    "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

    Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.

    Research output: Contribution to conference › Paper

19. Published

    Critical Success Factors of SMEs in the Software Sector.

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.

    Research output: Contribution to conference › Paper

20. Published

    Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.

    Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conference › Paper

21. Published

    Indigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.

    Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.

    Research output: Contribution to conference › Paper

22. Published

    Marketing in software SMEs: A comparative case study.

    Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conference › Paper

23. Published

    Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

    Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Jan 2011.

    Research output: Contribution to conference › Paper

24. Published

    Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

    Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.

    Research output: Contribution to conference › Paper

25. Published

    Relationship Marketing in SME technology firms: a case study approach.

    Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.

    Research output: Contribution to conference › Paper

26. Commissioned report › Research › Not peer-reviewed
27. Published

    Review of tobacco control action plan and delivery plans

    Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.

    Research output: Book/Report › Commissioned report