Dr Sara Parry

Senior Lecturer in Marketing

Contact info

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Bangor University in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, Journal of Consumer Behaviour and British Journal of Management.

Roles within Bangor Business School:

  • Chair of Athena SWAN Self Assessment Team (SAT)
  • Equal Opportunities Officer (Acting)
  • Moderator for the Bangor University partnership with the Chartered Institute of Marketing (CIM).
  • ‘Consumers and Communications’ Research Cluster Lead
  • Personal tutor
  • Supervision of PGR, PGT and UG dissertations
  1. Article › Research › Peer-reviewed
  2. Published

    Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In : Journal of Consumer Behaviour. 15, 1, p. 72-86

    Research output: Contribution to journalArticle

  3. Published

    Business support for new technology-based firms: a study of entrepreneurs in north Wales

    Jones, R. & Parry, S., 1 Nov 2011, In : International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662

    Research output: Contribution to journalArticle

  4. Published

    Customer-perceived value in business-to-business relationships: A study of software customers

    Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In : Journal of Marketing Management. 28, 7-8, p. 887-911

    Research output: Contribution to journalArticle

  5. Published

    Exploring marketing and relationships in software SMEs: A mixed methods approach

    Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Jan 2011, In : Management Research Review. 35, 1, p. 52 - 68

    Research output: Contribution to journalArticle

  6. Published

    Linking relationship marketing to social embeddedness in a rural bilingual context

    Parry, S. & Westhead, P., 30 Jun 2017, In : Journal of Small Business and Enterprise Development. 24, 2, p. 261-277

    Research output: Contribution to journalArticle

  7. Published

    Marketing for survival: a comparative case study of SME software firms

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In : Journal of Small Business and Enterprise Development. 19, 4, p. 712-728

    Research output: Contribution to journalArticle

  8. Published
  9. Published

    The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In : Journal of Business Research. 68, 3, p. 534-541

    Research output: Contribution to journalArticle

  10. Published

    Uncertainty in ethical consumer choice: a conceptual model

    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In : Journal of Consumer Behaviour. 12, 3

    Research output: Contribution to journalArticle

  11. Published

    Understanding the relationship between smoking and place across multiple places through the lens of place attachment

    Parry, S. & Hassan, L., Apr 2019, In : Journal of Environmental Psychology. 62, April, p. 115-123

    Research output: Contribution to journalArticle

  12. Published

    ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

    Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In : Journal of Consumer Behaviour. 12, 2, p. 112-121

    Research output: Contribution to journalArticle

  13. Paper › Research › Not peer-reviewed
  14. Published

    "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

    Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  15. Published

    'Customer Expectations in B2B Relationships: A study in the software industry.

    Parry, S. & Jones, R., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  16. Published

    Critical Success Factors of SMEs in the Software Sector.

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.

    Research output: Contribution to conferencePaper

  17. Published

    Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.

    Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  18. Published

    Indigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.

    Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  19. Published

    Marketing in software SMEs: A comparative case study.

    Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  20. Published

    Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

    Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Jan 2011.

    Research output: Contribution to conferencePaper

  21. Published

    Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

    Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.

    Research output: Contribution to conferencePaper

  22. Published

    Relationship Marketing in SME technology firms: a case study approach.

    Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.

    Research output: Contribution to conferencePaper