Dr Sonya Hanna
Lecturer in Marketing
Contact info
Email: s.hanna@bangor.ac.uk
Telephone: 01248 38 8077
Location: Room 1.14, Hen Goleg
1 - 10 out of 18Page size: 10
- 2010
- Published
Using Card-Based Games in Semi-Structured Interviews
Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (ed.). p. 479-486 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
- 2011
- Published
Towards a strategic place brand-management model
Hanna, S. A. & Rowley, J., 30 Mar 2011, In: Journal of Marketing Management. 27, 5-6, p. 458-476Research output: Contribution to journal › Article › peer-review
- Published
A Practitioner-Led Strategic Place Brand-Management Model
Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2011.Research output: Contribution to conference › Paper
- 2012
- Published
Ten difficult steps towards enhancing you Place's Reputation
Hanna, S. A., Hanna, S. & Rowley, J., 1 Jan 2012, In: Journal of Town and Country Planning.Research output: Contribution to journal › Article › peer-review
- Published
Using card-based games to enhance the value of semistructured interviews
Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Feb 2012, In: International Journal of Market Research. 54, 1, p. 93-110Research output: Contribution to journal › Article › peer-review
- Published
Practitioners views on the essence of place brand management
Hanna, S. A., Hanna, S. & Rowley, J., 13 Jun 2012, In: Place Branding and Public Diplomacy. 8, p. 102-109Research output: Contribution to journal › Article › peer-review
- Published
Place Brand Practitioners' Perspectives on the Management of Brand Experience
Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2012, p. Paper 018.Research output: Contribution to conference › Paper
- 2013
- Published
Brand architecture in place branding
Hanna, S. A., Hanna, S. & Rowley, J., 15 Feb 2013, p. Session F3.Research output: Contribution to conference › Paper
- Published
A Practitioner-Led Strategic Place Brand-Management Model
Hanna, S. A. & Rowley, J., 18 Jun 2013, In: Journal of Marketing Management. 29, 15-16, p. 1782-1815Research output: Contribution to journal › Article › peer-review
- Published
Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience
Hanna, S. A. & Rowley, J., 24 Jun 2013, In: Town Planning Review. 84, 4, p. 495-515Research output: Contribution to journal › Article › peer-review