Dr Sonya Hanna
Lecturer in Marketing
Contact info
Email: s.hanna@bangor.ac.uk
Telephone: 01248 38 8077
Location: Room 1.14, Hen Goleg
11 - 18 out of 18Page size: 10
- Published
Rethinking Strategic Place Branding in the Digital Age
Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100Research output: Chapter in Book/Report/Conference proceeding › Chapter
- Published
Ten difficult steps towards enhancing you Place's Reputation
Hanna, S. A., Hanna, S. & Rowley, J., 1 Jan 2012, In: Journal of Town and Country Planning.Research output: Contribution to journal › Article › peer-review
- Published
Towards a strategic place brand-management model
Hanna, S. A. & Rowley, J., 30 Mar 2011, In: Journal of Marketing Management. 27, 5-6, p. 458-476Research output: Contribution to journal › Article › peer-review
- Published
Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience
Hanna, S. A. & Rowley, J., 24 Jun 2013, In: Town Planning Review. 84, 4, p. 495-515Research output: Contribution to journal › Article › peer-review
- Published
A Practitioner-Led Strategic Place Brand-Management Model
Hanna, S. A. & Rowley, J., 18 Jun 2013, In: Journal of Marketing Management. 29, 15-16, p. 1782-1815Research output: Contribution to journal › Article › peer-review
- Published
A Practitioner-Led Strategic Place Brand-Management Model
Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2011.Research output: Contribution to conference › Paper
- Published
Brand architecture in place branding
Hanna, S. A., Hanna, S. & Rowley, J., 15 Feb 2013, p. Session F3.Research output: Contribution to conference › Paper
- Published
Practitioners views on the essence of place brand management
Hanna, S. A., Hanna, S. & Rowley, J., 13 Jun 2012, In: Place Branding and Public Diplomacy. 8, p. 102-109Research output: Contribution to journal › Article › peer-review