Dr Sonya Hanna

Lecturer in Marketing

Contact info

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 1.14, Hen Goleg

  1. Published

    Practitioners views on the essence of place brand management

    Hanna, S. A., Hanna, S. & Rowley, J., 13 Jun 2012, In: Place Branding and Public Diplomacy. 8, p. 102-109

    Research output: Contribution to journalArticlepeer-review

  2. Published

    Rethinking Strategic Place Branding in the Digital Age

    Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100

    Research output: Chapter in Book/Report/Conference proceedingChapter

  3. Published

    Ten difficult steps towards enhancing you Place's Reputation

    Hanna, S. A., Hanna, S. & Rowley, J., 1 Jan 2012, In: Journal of Town and Country Planning.

    Research output: Contribution to journalArticlepeer-review

  4. Published

    The Projected Destination Brand Personalities of European Capital Cities and their Positioning

    Hanna, S. & Rowley, J., Aug 2019, In: Journal of Marketing Management. 35, 11-12, p. 1135-1158 47 p.

    Research output: Contribution to journalArticlepeer-review

  5. Published

    Towards a model of the Place Brand Web

    Hanna, S. & Rowley, J., 25 Nov 2014, In: Tourism Management. 48, June, p. 100-112

    Research output: Contribution to journalArticlepeer-review

  6. Published

    Towards a strategic place brand-management model

    Hanna, S. A. & Rowley, J., 30 Mar 2011, In: Journal of Marketing Management. 27, 5-6, p. 458-476

    Research output: Contribution to journalArticlepeer-review

  7. Published

    Using Card-Based Games in Semi-Structured Interviews

    Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (ed.). p. 479-486 8 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  8. Published

    Using card-based games to enhance the value of semistructured interviews

    Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Feb 2012, In: International Journal of Market Research. 54, 1, p. 93-110

    Research output: Contribution to journalArticlepeer-review

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