Dr Sonya Hanna
Lecturer in Marketing
Affiliations
Contact info
Email: s.hanna@bangor.ac.uk
Telephone: 01248 38 8077
Location: Room 1.14, Hen Goleg
11 - 18 out of 18Page size: 10
- Published
Practitioners views on the essence of place brand management
Hanna, S. A., Hanna, S. & Rowley, J., 13 Jun 2012, In: Place Branding and Public Diplomacy. 8, p. 102-109Research output: Contribution to journal › Article › peer-review
- Published
Rethinking Strategic Place Branding in the Digital Age
Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100Research output: Chapter in Book/Report/Conference proceeding › Chapter
- Published
Ten difficult steps towards enhancing you Place's Reputation
Hanna, S. A., Hanna, S. & Rowley, J., 1 Jan 2012, In: Journal of Town and Country Planning.Research output: Contribution to journal › Article › peer-review
- Published
The Projected Destination Brand Personalities of European Capital Cities and their Positioning
Hanna, S. & Rowley, J., Aug 2019, In: Journal of Marketing Management. 35, 11-12, p. 1135-1158 47 p.Research output: Contribution to journal › Article › peer-review
- Published
Towards a model of the Place Brand Web
Hanna, S. & Rowley, J., 25 Nov 2014, In: Tourism Management. 48, June, p. 100-112Research output: Contribution to journal › Article › peer-review
- Published
Towards a strategic place brand-management model
Hanna, S. A. & Rowley, J., 30 Mar 2011, In: Journal of Marketing Management. 27, 5-6, p. 458-476Research output: Contribution to journal › Article › peer-review
- Published
Using Card-Based Games in Semi-Structured Interviews
Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (ed.). p. 479-486 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
- Published
Using card-based games to enhance the value of semistructured interviews
Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Feb 2012, In: International Journal of Market Research. 54, 1, p. 93-110Research output: Contribution to journal › Article › peer-review