TY - GEN

T1 - How branding can show people’s love for a place and also help to highlight local challenges

AU - Hanna, Sonya

AU - Tenbrink, Thora

PY - 2023/3/29

Y1 - 2023/3/29

N2 - The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.

AB - The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.

KW - Place identity

KW - Place branding

M3 - Article

JO - The Conversation

JF - The Conversation

ER -