How branding can show people’s love for a place and also help to highlight local challenges
Research output: Contribution to specialist publication › Article
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A Practitioner-Led Strategic Place Brand-Management Model
Hanna, S. A. & Rowley, J., 18 Jun 2013, In: Journal of Marketing Management. 29, 15-16, p. 1782-1815Research output: Contribution to journal › Article › peer-review
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Linguistic expression of place appreciation in English and Welsh: A case study in North Wales
Tenbrink, T. & Williams, A. J., 20 Jun 2022, In: Journal of Spatial Information Science. 24, p. 87-114 28 p.Research output: Contribution to journal › Article › peer-review
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Towards a model of the Place Brand Web
Hanna, S. & Rowley, J., 25 Nov 2014, In: Tourism Management. 48, June, p. 100-112Research output: Contribution to journal › Article › peer-review
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Towards a strategic place brand-management model
Hanna, S. A. & Rowley, J., 30 Mar 2011, In: Journal of Marketing Management. 27, 5-6, p. 458-476Research output: Contribution to journal › Article › peer-review
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What spatial environments mean
Tenbrink, T., Jun 2020, In: Journal of Spatial Information Science. 20, p. 57-63Research output: Contribution to journal › Article › peer-review