Professor Edward Shiu

Emeritus Professor

Contact info

Hen Goleg room 0.10

e.shiu@bangor.ac.uk

  1. Article › Research › Peer-reviewed
  2. Published

    No place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick

    Hassan, L. M. & Shiu, E. M., Mar 2015, In: Tobacco Control. 24, e1, p. e3-e5

    Research output: Contribution to journalArticlepeer-review

  3. Published

    Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets

    Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304

    Research output: Contribution to journalArticlepeer-review

  4. Published

    Replicating, validating, and reducing the length of the consumer perceived value scale

    Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In: Journal of Business Research. 67, 3, p. 260-267

    Research output: Contribution to journalArticlepeer-review

  5. Published

    Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

    Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164

    Research output: Contribution to journalArticlepeer-review

  6. Published

    Service worker role in encouraging customer organizational citizenship behaviors

    Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Jul 2009, In: Journal of Business Research. 62, 7, p. 698–705

    Research output: Contribution to journalArticlepeer-review

  7. Published

    Solving dissociative group effects using construal level theory

    McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237

    Research output: Contribution to journalArticlepeer-review

  8. Published

    The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272

    Research output: Contribution to journalArticlepeer-review

  9. Published

    The customer-based corporate reputation scale: Replication and short form

    Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Oct 2009, In: Journal of Business Research. 62, 10, p. 924-930

    Research output: Contribution to journalArticlepeer-review

  10. Published

    The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541

    Research output: Contribution to journalArticlepeer-review

  11. Published

    The influence of nutrition information on choice: The role of temptation, conflict and self-control

    Hassan, L. M., Shiu, E. M. & Michaelidou, N., 8 Sept 2010, In: Journal of Consumer Affairs. 44, 3, p. 499-515 17 p.

    Research output: Contribution to journalArticlepeer-review