1. Published

   Investigating the drivers of consumer intention to buy manufacturer brands

   Walsh, G., Shiu, E. & Hassan, L. M., Sept 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.

   Research output: Contribution to journal › Article › peer-review

2. Published

   Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States

   Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.

   Research output: Contribution to journal › Article › peer-review

3. Published

   No place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick

   Hassan, L. M. & Shiu, E. M., Mar 2015, In: Tobacco Control. 24, e1, p. e3-e5

   Research output: Contribution to journal › Article › peer-review

4. Published

   Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets

   Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304

   Research output: Contribution to journal › Article › peer-review

5. Published

   Replicating, validating, and reducing the length of the consumer perceived value scale

   Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In: Journal of Business Research. 67, 3, p. 260-267

   Research output: Contribution to journal › Article › peer-review

6. Published

   Review of tobacco control action plan and delivery plans

   Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.

   Research output: Book/Report › Commissioned report

7. Published

   Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

   Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164

   Research output: Contribution to journal › Article › peer-review

8. Published

   Service worker role in encouraging customer organizational citizenship behaviors

   Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Jul 2009, In: Journal of Business Research. 62, 7, p. 698–705

   Research output: Contribution to journal › Article › peer-review

9. Published

   Solving dissociative group effects using construal level theory

   McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237

   Research output: Contribution to journal › Article › peer-review

10. Published

    The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272

    Research output: Contribution to journal › Article › peer-review