1. Article › Research › Peer-reviewed

2. Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

   Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., Jones, R., Hultman, C. M., Hills, G. E., Hansen, D. J., Gilmore, A., Giglierano, J., Eggers, F. & Deacon, J., 2016, In: Journal of Strategic Marketing. 24, 1, p. 5-19 15 p.

   Research output: Contribution to journal › Article › peer-review

3. Published

   Business support for new technology-based firms: a study of entrepreneurs in north Wales

   Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662

   Research output: Contribution to journal › Article › peer-review

4. Published

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911

   Research output: Contribution to journal › Article › peer-review

5. Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities

   Roach, D., Ryman, J., Jones, R. & Ryman, H., 1 Dec 2018, In: CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION. 35, 4, p. 563-576 14 p.

   Research output: Contribution to journal › Article › peer-review

6. Published

   Enterpreneurial marketing in small businesses: a conceptual exploration.

   Rowley, J. E., Jones, R. & Rowley, J., 21 Feb 2011, In: International Small Business Journal. 29, 1, p. 25-36

   Research output: Contribution to journal › Article › peer-review

7. Published

   Executive training exercises in small hotel marketing.

   Rowley, J. E., Moriarty, J., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009, In: International Journal of Culture, Tourism and Hospitality Research. 3, 4, p. 337-346

   Research output: Contribution to journal › Article › peer-review

8. Is CSR the panacea for SMEs? A study of socially responsible SMEs during economic crisis

   Magrizos, S., Apospori, E., Carrigan, M. & Jones, R., 1 Apr 2021, In: EUROPEAN MANAGEMENT JOURNAL. 39, 2, p. 291-303 13 p.

   Research output: Contribution to journal › Article › peer-review

9. Published

   Marketing Activities of Companies in the Educational Software Sector.

   Rowley, J. E., Jones, R. & Rowley, J., 1 Jan 2009, In: Qualitative Market Research: An International Journal. 12, 3, p. 337-354

   Research output: Contribution to journal › Article › peer-review

10. Published

    Marketing for survival: a comparative case study of SME software firms

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728

    Research output: Contribution to journal › Article › peer-review

11. Published

    Marketing in small hotels: a qualitative study.

    Jones, R., Moriarty, J., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2008, In: Marketing Intelligence and Planning. 26, 3, p. 293-315

    Research output: Contribution to journal › Article › peer-review