1. Article › Research › Peer-reviewed

2. Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

   Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., Jones, R., Hultman, C. M., Hills, G. E., Hansen, D. J., Gilmore, A., Giglierano, J., Eggers, F. & Deacon, J., 2016, In: Journal of Strategic Marketing. 24, 1, p. 5-19 15 p.

   Research output: Contribution to journal › Article › peer-review

3. Published

   Business support for new technology-based firms: a study of entrepreneurs in north Wales

   Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662

   Research output: Contribution to journal › Article › peer-review

4. Published

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911

   Research output: Contribution to journal › Article › peer-review

5. Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities

   Roach, D., Ryman, J., Jones, R. & Ryman, H., 1 Dec 2018, In: CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION. 35, 4, p. 563-576 14 p.

   Research output: Contribution to journal › Article › peer-review

6. Published

   Enterpreneurial marketing in small businesses: a conceptual exploration.

   Rowley, J. E., Jones, R. & Rowley, J., 21 Feb 2011, In: International Small Business Journal. 29, 1, p. 25-36

   Research output: Contribution to journal › Article › peer-review

7. Published

   Executive training exercises in small hotel marketing.

   Rowley, J. E., Moriarty, J., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009, In: International Journal of Culture, Tourism and Hospitality Research. 3, 4, p. 337-346

   Research output: Contribution to journal › Article › peer-review

8. Is CSR the panacea for SMEs? A study of socially responsible SMEs during economic crisis

   Magrizos, S., Apospori, E., Carrigan, M. & Jones, R., 1 Apr 2021, In: EUROPEAN MANAGEMENT JOURNAL. 39, 2, p. 291-303 13 p.

   Research output: Contribution to journal › Article › peer-review

9. Published

   Marketing Activities of Companies in the Educational Software Sector.

   Rowley, J. E., Jones, R. & Rowley, J., 1 Jan 2009, In: Qualitative Market Research: An International Journal. 12, 3, p. 337-354

   Research output: Contribution to journal › Article › peer-review

10. Published

    Marketing for survival: a comparative case study of SME software firms

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728

    Research output: Contribution to journal › Article › peer-review

11. Published

    Marketing in small hotels: a qualitative study.

    Jones, R., Moriarty, J., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2008, In: Marketing Intelligence and Planning. 26, 3, p. 293-315

    Research output: Contribution to journal › Article › peer-review

12. E-pub ahead of print

    Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

    Jones, R., Morrish, S. C., Heyworth-Thomas, E. M. & Graham, E., 1 Jul 2023, (E-pub ahead of print) In: JOURNAL OF MARKETING EDUCATION.

    Research output: Contribution to journal › Article › peer-review

13. Post-disaster business recovery: An entrepreneurial marketing perspective

    Morrish, S. C. & Jones, R., 1 May 2020, In: Journal of Business Research. 113, p. 83-92 10 p.

    Research output: Contribution to journal › Article › peer-review

14. Published

    Presentation of a generic 'EMICO' framework for research exploration of entrepreneurial marketing in SMEs.

    Jones, R. & Rowley, J., 1 Jan 2009, In: Journal of Research in Marketing and Entrepreneurship. 11, 1, p. 5-21

    Research output: Contribution to journal › Article › peer-review

15. Published

    Social enterprise: Bridging the gap between the statutory and third sector

    Heyworth-Thomas, E. M. & Jones, R., 1 May 2019, In: INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND INNOVATION. 20, 2, SI, p. 80-89 10 p.

    Research output: Contribution to journal › Article › peer-review

16. The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer

    Alford, P. & Jones, R., 1 Dec 2020, In: Tourism Management. 81, 104139.

    Research output: Contribution to journal › Article › peer-review

17. Published

    ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

    Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121

    Research output: Contribution to journal › Article › peer-review

18. Chapter › Research › Peer-reviewed
19. Published

    Entrepreneurship and Societal Change

    Heyworth-Thomas, E., Jones, R. & Hyslop, K., 21 Aug 2022, Entrepreneurship and Change. Hyams-Seekasi, D. & Agboma, F. (eds.). Palgrave Macmillan, p. 23-42

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

20. Conference contribution › Research › Not peer-reviewed
21. Published

    Using Card-Based Games in Semi-Structured Interviews

    Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (ed.). p. 479-486 8 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

22. Conference contribution › Research › Peer-reviewed
23. Published

    ENTREPRENEURIAL MARKETING: A SMALL BUSINESS PERSPECTIVE

    Jones, R. & Suoranta, M., 2013, 5TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUILDING NEW BUSINESS MODELS FOR SUCCESS THROUGH COMPETITIVENESS AND RESPONSIBILITY. Vrontis, D., Weber, Y., Kaufmann, R. & Tarba, S. (eds.). p. 1785-1786 2 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

24. Paper › Research › Not peer-reviewed
25. Published

    "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

    Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.

    Research output: Contribution to conference › Paper

26. Published

    'The EMICO' framework: Exploring Entrepreneurial Marketing in Software Technology SMEs.

    Jones, R. & Rowley, J., 1 Jan 2010.

    Research output: Contribution to conference › Paper

27. Published

    A New Methodology for Analysis of Entrepreneurial Technology SME's.

    Jones, R. & Rowley, J., 1 Jan 2009.

    Research output: Contribution to conference › Paper

28. Published

    Customer Expectations in B2B Relationships: A study in the software industry.

    Parry, S. & Jones, R., 1 Jan 2010.

    Research output: Contribution to conference › Paper

29. Published

    Entrepreneurial Marketing Orientation: A Comparative Study of Small Firms

    Jones, R., 1 Jan 2010.

    Research output: Contribution to conference › Paper

30. Published

    Entrepreneurial Marketing in Technology Firms: the ‘EMICO’ framework.

    Jones, R. & Rowley, J., 1 Jan 2009.

    Research output: Contribution to conference › Paper

31. Published

    Entrepreneurial Marketing: a considered approach for further analysis.

    Jones, R. & Rowley, J., 1 Jan 2007.

    Research output: Contribution to conference › Paper

32. Published

    Entrepreneurial Marketing: developing core competency networks.

    Jones, R. & Rowley, J., 1 Jan 2008.

    Research output: Contribution to conference › Paper

33. Published

    Executive training exercises in small hotel marketing-reflection on teaching practice.

    Jones, R. & Rowley, J., 1 Jan 2009.

    Research output: Contribution to conference › Paper

34. Published

    Indigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.

    Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.

    Research output: Contribution to conference › Paper

35. Published

    Marketing activities of companies in the educational software sector.

    Jones, R. & Rowley, J., 15 Dec 2007.

    Research output: Contribution to conference › Paper

36. Published

    Marketing in SME s in the Educational Software Industry.

    Jones, R. & Rowley, J., 1 Jan 2007.

    Research output: Contribution to conference › Paper

37. Published

    Marketing in software SMEs: A comparative case study.

    Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conference › Paper

38. Published

    Marketing in the Music Industry: Assessment of Reality TV Shows Facilitates Marketing.

    Mikheeva, A., Khammash, M., Altunbas, Y. & Jones, R., 1 Jan 2010.

    Research output: Contribution to conference › Paper

39. Published

    Measuring levels of Entrepreneurial Marketing in hi-tech ventures: the EMIO scale.

    Jones, R. & Rowley, J., 1 Jan 2008.

    Research output: Contribution to conference › Paper

40. Published

    Presentation of a Generic ‘EMICO’ Framework for research Exploration of Entrepreneurial Marketing in SMEs.

    Jones, R. & Rowley, J., 1 Jan 2009.

    Research output: Contribution to conference › Paper

41. Published

    Small Firm Marketing: Inter-firm Relationships, Risk and Business Purchasing.

    Jones, R. & Rowley, J., 1 Jan 2008.

    Research output: Contribution to conference › Paper

42. Published

    Using Card-based Methods in Semi-Structured Interviews.

    Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 1 Jan 2010.

    Research output: Contribution to conference › Paper

43. Paper › Research › Peer-reviewed
44. Published

    Sustainability and Resilience of Rural Enterprise in Areas of Outstanding Natural Beauty: Challenges and Barriers to Increasing Entrepreneurial Opportunity post-pandemic

    Heyworth-Thomas, E., Jones, R., Henley, A. & Morris, W., Nov 2022.

    Research output: Contribution to conference › Paper › peer-review