Dr Sara Parry
Senior Lecturer in Marketing
ORCID: 0000-0002-2609-6827
Contact info
Location: Room 2.10 Hen Goleg
Telephone: 01248 388457
E-mail: s.parry@bangor.ac.uk
1 - 10 out of 23Page size: 10
- 2009
- Published
Critical Success Factors of SMEs in the Software Sector.
Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.Research output: Contribution to conference › Paper
- Published
Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach
Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.Research output: Contribution to conference › Paper
- Published
Relationship Marketing in SME technology firms: a case study approach.
Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.Research output: Contribution to conference › Paper
- 2010
- Published
"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.
Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.Research output: Contribution to conference › Paper
- Published
Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.
Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.Research output: Contribution to conference › Paper
- Published
Indigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.
Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.Research output: Contribution to conference › Paper
- Published
Marketing in software SMEs: A comparative case study.
Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.Research output: Contribution to conference › Paper
- 2011
- Published
Exploring marketing and relationships in software SMEs: A mixed methods approach
Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Jan 2011, In: Management Research Review. 35, 1, p. 52 - 68Research output: Contribution to journal › Article › peer-review
- Published
Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK
Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Jan 2011.Research output: Contribution to conference › Paper
- Published
Business support for new technology-based firms: a study of entrepreneurs in north Wales
Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662Research output: Contribution to journal › Article › peer-review