1. Published

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911

   Research output: Contribution to journal › Article › peer-review

2. Published

   Marketing for survival: a comparative case study of SME software firms

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728

   Research output: Contribution to journal › Article › peer-review

3. Published

   Critical Success Factors of SMEs in the Software Sector.

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.

   Research output: Contribution to conference › Paper

4. Published

   Relationship Marketing in SME technology firms: a case study approach.

   Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.

   Research output: Contribution to conference › Paper

5. Published

   Marketing in software SMEs: A comparative case study.

   Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

   Research output: Contribution to conference › Paper

6. Published

   Business support for new technology-based firms: a study of entrepreneurs in north Wales

   Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662

   Research output: Contribution to journal › Article › peer-review

7. Published

   Exploring responses to differing message content of pictorial alcohol warning labels

   Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219

   Research output: Contribution to journal › Article › peer-review

8. Published

   Uncertainty in ethical consumer choice: a conceptual model

   Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3

   Research output: Contribution to journal › Article › peer-review

9. Published

   The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

   Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272

   Research output: Contribution to journal › Article › peer-review

10. Published

    Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86

    Research output: Contribution to journal › Article › peer-review