1. Published

   ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

   Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121

   Research output: Contribution to journal › Article › peer-review

2. Published

   Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.

   Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.

   Research output: Contribution to conference › Paper

3. Published

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911

   Research output: Contribution to journal › Article › peer-review

4. Published

   Marketing for survival: a comparative case study of SME software firms

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728

   Research output: Contribution to journal › Article › peer-review

5. Published

   Critical Success Factors of SMEs in the Software Sector.

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.

   Research output: Contribution to conference › Paper

6. Published

   Relationship Marketing in SME technology firms: a case study approach.

   Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.

   Research output: Contribution to conference › Paper

7. Published

   Marketing in software SMEs: A comparative case study.

   Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

   Research output: Contribution to conference › Paper

8. Published

   Review of tobacco control action plan and delivery plans

   Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.

   Research output: Book/Report › Commissioned report

9. Published

   Perswadio a Hyrwyddo

   Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296

   Research output: Chapter in Book/Report/Conference proceeding › Chapter

10. Published

    Linking relationship marketing to social embeddedness in a rural bilingual context

    Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277

    Research output: Contribution to journal › Article › peer-review