Dr Sara Parry

Senior Lecturer in Marketing

Contact info

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

  1. 2023
  2. E-pub ahead of print

    Let there be a “We”: Introducing an Ethics of Collective Academic Care

    Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 23 Mar 2023, (E-pub ahead of print) In: European Journal of Marketing.

    Research output: Contribution to journalArticlepeer-review

  3. 2022
  4. Published

    Exploring responses to differing message content of pictorial alcohol warning labels

    Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219

    Research output: Contribution to journalArticlepeer-review

  5. Published

    Review of tobacco control action plan and delivery plans

    Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.

    Research output: Book/ReportCommissioned report

  6. 2020
  7. Published

    Perswadio a Hyrwyddo

    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296

    Research output: Chapter in Book/Report/Conference proceedingChapter

  8. 2019
  9. Published

    Understanding the relationship between smoking and place across multiple places through the lens of place attachment

    Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123

    Research output: Contribution to journalArticlepeer-review

  10. 2017
  11. Published

    Linking relationship marketing to social embeddedness in a rural bilingual context

    Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277

    Research output: Contribution to journalArticlepeer-review

  12. 2016
  13. Published

    Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86

    Research output: Contribution to journalArticlepeer-review

  14. Published

    The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272

    Research output: Contribution to journalArticlepeer-review

  15. 2015
  16. Published

    The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541

    Research output: Contribution to journalArticlepeer-review

  17. 2013
  18. Published

    ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

    Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121

    Research output: Contribution to journalArticlepeer-review

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