Dr Sonya Hanna
Lecturer in Marketing
Affiliations
Contact info
Email: s.hanna@bangor.ac.uk
Telephone: 01248 38 8077
Location: Room 1.14, Hen Goleg
11 - 18 out of 18Page size: 10
- Published
Using card-based games to enhance the value of semistructured interviews
Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Feb 2012, In: International Journal of Market Research. 54, 1, p. 93-110Research output: Contribution to journal › Article › peer-review
- Published
Towards a strategic place brand-management model
Hanna, S. A. & Rowley, J., 30 Mar 2011, In: Journal of Marketing Management. 27, 5-6, p. 458-476Research output: Contribution to journal › Article › peer-review
- Published
A Practitioner-Led Strategic Place Brand-Management Model
Hanna, S. A. & Rowley, J., 18 Jun 2013, In: Journal of Marketing Management. 29, 15-16, p. 1782-1815Research output: Contribution to journal › Article › peer-review
- Published
Rethinking Strategic Place Branding in the Digital Age
Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100Research output: Chapter in Book/Report/Conference proceeding › Chapter
- Published
Place and Destination Branding: a review and conceptual mapping of the domain
Hanna, S., Rowley, J. & Keegan, B., Jun 2021, In: European Management Review. 18, 2, p. 105-117Research output: Contribution to journal › Article › peer-review
- Published
Co-creation of place brands?
Hanna, S. & Rowley, J., Apr 2021, A Research Agenda for Place Branding. Medway, D., Warnaby, G. & Byrom, J. (eds.). Edward Elgar, p. 201-214 (Elgar Research Agendas).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
- Published
Using Card-Based Games in Semi-Structured Interviews
Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (ed.). p. 479-486 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
- Published
Branding destinations: symbolic and narrative representations and co-branding
Rowley, J. & Hanna, S., May 2020, In: Journal of Brand Management. 27, 3, p. 328-338 11 p.Research output: Contribution to journal › Article › peer-review