1. Published

   The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

   Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541

   Research output: Contribution to journal › Article › peer-review

2. Published

   Consumer uncertainty, revisited

   Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607

   Research output: Contribution to journal › Article › peer-review

3. Published

   An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

   Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.

   Research output: Contribution to journal › Article › peer-review

4. Published

   Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland

   Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.

   Research output: Contribution to journal › Article › peer-review

5. Published

   Replicating, validating, and reducing the length of the consumer perceived value scale

   Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In: Journal of Business Research. 67, 3, p. 260-267

   Research output: Contribution to journal › Article › peer-review

6. Published

   Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.

   Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In: Journal of Business Research. 64, 7, p. 737-744

   Research output: Contribution to journal › Article › peer-review

7. Published

   The customer-based corporate reputation scale: Replication and short form

   Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Oct 2009, In: Journal of Business Research. 62, 10, p. 924-930

   Research output: Contribution to journal › Article › peer-review

8. Published

   Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

   Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In: Journal of International Marketing. 22, 1, p. 77-98

   Research output: Contribution to journal › Article › peer-review

9. Published

   Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

   Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164

   Research output: Contribution to journal › Article › peer-review

10. Published

    Investigating the drivers of consumer intention to buy manufacturer brands

    Walsh, G., Shiu, E. & Hassan, L. M., Sept 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.

    Research output: Contribution to journal › Article › peer-review

11. Published

    Fear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development

    Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Dec 2019, In: Information Systems Frontiers. 21, 6, p. 1251-1264

    Research output: Contribution to journal › Article › peer-review

12. Published

    Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures

    Walsh, G., Shiu, E., Schaarschmidt, M. & Hassan, L., Dec 2022, In: Psychology and Marketing. 39, 12, p. 2361-2383

    Research output: Contribution to journal › Article › peer-review