1. Published

   Linking relationship marketing to social embeddedness in a rural bilingual context

   Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277

   Research output: Contribution to journal › Article › peer-review

2. Published

   Marketing for survival: a comparative case study of SME software firms

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728

   Research output: Contribution to journal › Article › peer-review

3. Published

   Marketing in software SMEs: A comparative case study.

   Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

   Research output: Contribution to conference › Paper

4. Published

   Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

   Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Jan 2011.

   Research output: Contribution to conference › Paper

5. Published

   Perswadio a Hyrwyddo

   Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296

   Research output: Chapter in Book/Report/Conference proceeding › Chapter

6. Published

   Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

   Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.

   Research output: Contribution to conference › Paper

7. Published

   Relationship Marketing in SME technology firms: a case study approach.

   Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.

   Research output: Contribution to conference › Paper

8. Published

   Review of tobacco control action plan and delivery plans

   Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.

   Research output: Book/Report › Commissioned report

9. Published

   The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

   Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272

   Research output: Contribution to journal › Article › peer-review

10. Published

    The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541

    Research output: Contribution to journal › Article › peer-review