Dr Sara Parry

Senior Lecturer in Marketing

Contact info

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

  1. E-pub ahead of print

    Let there be a “We”: Introducing an Ethics of Collective Academic Care

    Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 23 Mar 2023, (E-pub ahead of print) In: European Journal of Marketing.

    Research output: Contribution to journalArticlepeer-review

  2. Published

    Indigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.

    Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  3. Published

    Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

    Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Jan 2011.

    Research output: Contribution to conferencePaper

  4. Published

    The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272

    Research output: Contribution to journalArticlepeer-review

  5. Published

    Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86

    Research output: Contribution to journalArticlepeer-review

  6. Published

    Exploring responses to differing message content of pictorial alcohol warning labels

    Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219

    Research output: Contribution to journalArticlepeer-review

  7. Published

    Uncertainty in ethical consumer choice: a conceptual model

    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3

    Research output: Contribution to journalArticlepeer-review

  8. Published

    Business support for new technology-based firms: a study of entrepreneurs in north Wales

    Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662

    Research output: Contribution to journalArticlepeer-review

  9. Published

    Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

    Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.

    Research output: Contribution to conferencePaper

  10. Published

    Marketing in software SMEs: A comparative case study.

    Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conferencePaper

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