Dr Sara Parry
Senior Lecturer in Marketing
Affiliations
ORCID: 0000-0002-2609-6827
Contact info
Location: Room 2.10 Hen Goleg
Telephone: 01248 388457
E-mail: s.parry@bangor.ac.uk
1 - 10 out of 23Page size: 10
- Published
"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.
Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.Research output: Contribution to conference › Paper
- Published
Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies
Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86Research output: Contribution to journal › Article › peer-review
- Published
Business support for new technology-based firms: a study of entrepreneurs in north Wales
Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662Research output: Contribution to journal › Article › peer-review
- Published
Critical Success Factors of SMEs in the Software Sector.
Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.Research output: Contribution to conference › Paper
- Published
Customer-perceived value in business-to-business relationships: A study of software customers
Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911Research output: Contribution to journal › Article › peer-review
- Published
Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.
Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.Research output: Contribution to conference › Paper
- Published
Exploring marketing and relationships in software SMEs: A mixed methods approach
Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Jan 2011, In: Management Research Review. 35, 1, p. 52 - 68Research output: Contribution to journal › Article › peer-review
- Published
Exploring responses to differing message content of pictorial alcohol warning labels
Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219Research output: Contribution to journal › Article › peer-review
- Published
Indigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.
Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.Research output: Contribution to conference › Paper
- E-pub ahead of print
Let there be a “We”: Introducing an Ethics of Collective Academic Care
Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 23 Mar 2023, (E-pub ahead of print) In: European Journal of Marketing.Research output: Contribution to journal › Article › peer-review