Dr Sara Parry
Senior Lecturer in Marketing

Affiliations
ORCID: 0000-0002-2609-6827
Contact info
Location: Room 2.10 Hen Goleg
Telephone: 01248 388457
E-mail: s.parry@bangor.ac.uk
1 - 10 out of 25Page size: 10
- Article › Research › Peer-reviewed
- Published
Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies
Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86Research output: Contribution to journal › Article › peer-review
- Published
Business support for new technology-based firms: a study of entrepreneurs in north Wales
Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662Research output: Contribution to journal › Article › peer-review
- Published
Customer-perceived value in business-to-business relationships: A study of software customers
Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911 25 p.Research output: Contribution to journal › Article › peer-review
- Published
Exploring marketing and relationships in software SMEs
Parry, S., Kupiec‐Teahan, B. & Rowley, J., 1 Jan 2012, In: Management Research Review. 35, 1, p. 52-68 17 p.Research output: Contribution to journal › Article › peer-review
- Published
Exploring responses to differing message content of pictorial alcohol warning labels
Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219Research output: Contribution to journal › Article › peer-review
- Published
Let there be a “We”: Introducing an Ethics of Collective Academic Care
Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 27 Nov 2023, In: European Journal of Marketing. 57, 10, p. 2838-2859Research output: Contribution to journal › Article › peer-review
- Published
Linking relationship marketing to social embeddedness in a rural bilingual context
Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277Research output: Contribution to journal › Article › peer-review
- Published
Marketing for survival: a comparative case study of SME software firms
Parry, S., Jones, R., Rowley, J. & Kupiec‐Teahan, B., 26 Oct 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728 17 p.Research output: Contribution to journal › Article › peer-review
- Published
The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries
Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272Research output: Contribution to journal › Article › peer-review
- Published
The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website
Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541Research output: Contribution to journal › Article › peer-review