1. Article › Research › Peer-reviewed
2. Published

   A multi-country assessment of the long-term orientation scale

   Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In: International Marketing Review. 28, 1, p. 81-101

   Research output: Contribution to journal › Article › peer-review

3. Published

   Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

   Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86

   Research output: Contribution to journal › Article › peer-review

4. Published

   An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

   Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.

   Research output: Contribution to journal › Article › peer-review

5. Published

   An exploration of values in ethical consumer decision making

   Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In: Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.

   Research output: Contribution to journal › Article › peer-review

6. Published

   Competencies associated with growth of women-led SMEs

   Mitchelmore, S., Rowley, J. & Shiu, E., 2014, In: Journal of Small Business and Enterprise Development. 21, 4, p. 588-601

   Research output: Contribution to journal › Article › peer-review

7. Published

   Consumer uncertainty, revisited

   Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607

   Research output: Contribution to journal › Article › peer-review

8. Published

   Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

   Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In: Journal of International Marketing. 22, 1, p. 77-98

   Research output: Contribution to journal › Article › peer-review

9. Published

   Demarketing tobacco through governmental policies - the 4Ps revisited

   Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278

   Research output: Contribution to journal › Article › peer-review

10. Published

    Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures

    Walsh, G., Shiu, E., Schaarschmidt, M. & Hassan, L., Dec 2022, In: Psychology and Marketing. 39, 12, p. 2361-2383

    Research output: Contribution to journal › Article › peer-review

11. Published

    Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.

    Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In: Journal of Business Research. 64, 7, p. 737-744

    Research output: Contribution to journal › Article › peer-review

12. Published

    Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland

    Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.

    Research output: Contribution to journal › Article › peer-review

13. Published

    Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

    McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839

    Research output: Contribution to journal › Article › peer-review

14. Published

    Exploring responses to differing message content of pictorial alcohol warning labels

    Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219

    Research output: Contribution to journal › Article › peer-review

15. Published

    Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey

    Hassan, L. & Shiu, E., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274

    Research output: Contribution to journal › Article › peer-review

16. Published

    Fashion victim: The impact of fair trade concerns on clothing choice

    Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.

    Research output: Contribution to journal › Article › peer-review

17. Published

    Fear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development

    Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Dec 2019, In: Information Systems Frontiers. 21, 6, p. 1251-1264

    Research output: Contribution to journal › Article › peer-review

18. Published

    Gender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour

    Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.

    Research output: Contribution to journal › Article › peer-review

19. Published

    HELP – for a life without tobacco: a case study on demarketing across two levels

    Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.

    Research output: Contribution to journal › Article › peer-review

20. Published

    Investigating the drivers of consumer intention to buy manufacturer brands

    Walsh, G., Shiu, E. & Hassan, L. M., Sept 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.

    Research output: Contribution to journal › Article › peer-review

21. Published

    Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States

    Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.

    Research output: Contribution to journal › Article › peer-review

22. Published

    No place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick

    Hassan, L. M. & Shiu, E. M., Mar 2015, In: Tobacco Control. 24, e1, p. e3-e5

    Research output: Contribution to journal › Article › peer-review

23. Published

    Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets

    Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304

    Research output: Contribution to journal › Article › peer-review

24. Published

    Replicating, validating, and reducing the length of the consumer perceived value scale

    Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In: Journal of Business Research. 67, 3, p. 260-267

    Research output: Contribution to journal › Article › peer-review

25. Published

    Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

    Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164

    Research output: Contribution to journal › Article › peer-review

26. Published

    Service worker role in encouraging customer organizational citizenship behaviors

    Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Jul 2009, In: Journal of Business Research. 62, 7, p. 698–705

    Research output: Contribution to journal › Article › peer-review