1. 2013
2. Published

   Uncertainty in ethical consumer choice: a conceptual model

   Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3

   Research output: Contribution to journal › Article › peer-review

3. 2012
4. Published

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911

   Research output: Contribution to journal › Article › peer-review

5. Published

   Marketing for survival: a comparative case study of SME software firms

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728

   Research output: Contribution to journal › Article › peer-review

6. 2011
7. Published

   Business support for new technology-based firms: a study of entrepreneurs in north Wales

   Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662

   Research output: Contribution to journal › Article › peer-review

8. Published

   Exploring marketing and relationships in software SMEs: A mixed methods approach

   Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Jan 2011, In: Management Research Review. 35, 1, p. 52 - 68

   Research output: Contribution to journal › Article › peer-review

9. Published

   Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

   Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Jan 2011.

   Research output: Contribution to conference › Paper

10. 2010
11. Published

    "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

    Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.

    Research output: Contribution to conference › Paper

12. Published

    Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.

    Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conference › Paper

13. Published

    Indigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.

    Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.

    Research output: Contribution to conference › Paper

14. Published

    Marketing in software SMEs: A comparative case study.

    Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conference › Paper