Dr Sonya Hanna
Lecturer in Marketing

Affiliations
Contact info
Email: s.hanna@bangor.ac.uk
Telephone: 01248 38 8077
Location: Room 2.07, Alun Building
- Chapter › Research › Not peer-reviewed
- Published
Rethinking Strategic Place Branding in the Digital Age
Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100Research output: Chapter in Book/Report/Conference proceeding › Chapter
- Chapter › Research › Peer-reviewed
- Published
Co-creation of place brands?
Hanna, S. & Rowley, J., Apr 2021, A Research Agenda for Place Branding. Medway, D., Warnaby, G. & Byrom, J. (eds.). Edward Elgar, p. 201-214 (Elgar Research Agendas).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
- Published
Do Places have a Personality? A perspective from Place Branding
Hanna, S. & Rowley, J., Aug 2016, Strategic Place Branding Methodologies and Theory for Tourist Attraction. Bayraktar, A. & Uslay, C. (eds.). IGI Global, p. 21-40Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
- Conference contribution › Research › Not peer-reviewed
- Published
Using Card-Based Games in Semi-Structured Interviews
Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (ed.). p. 479-486 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
- Paper › Research › Not peer-reviewed
- Published
A Practitioner-Led Strategic Place Brand-Management Model
Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2011.Research output: Contribution to conference › Paper
- Published
Brand architecture in place branding
Hanna, S. A., Hanna, S. & Rowley, J., 15 Feb 2013, p. Session F3.Research output: Contribution to conference › Paper
- Published
Place Brand Practitioners' Perspectives on the Management of Brand Experience
Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2012, p. Paper 018.Research output: Contribution to conference › Paper
- Article › Research
- Published
How branding can show people’s love for a place and also help to highlight local challenges
Hanna, S. & Tenbrink, T., 29 Mar 2023, The Conversation.Research output: Contribution to specialist publication › Article
- Commissioned report › Research › Peer-reviewed
- Published
Anglesey Column Trust - Sensing Around Anglesey Column
Butler, M., Crosby, P., Hanna, S. & Xiao, J., Mar 2025, Bangor. 22 p.Research output: Book/Report › Commissioned report › peer-review
- Other report › Research › Not peer-reviewed
- Published
Capitalising on the Slate Landscape UNESCO World Heritage Site and the development of sustainable tourism in Northwest Wales
Parry, S., Hanna, S., Tenbrink, T. (Contributor), Roberts, H. (Contributor) & Young, E. (Contributor), 10 Jun 2024Research output: Book/Report › Other report